If you want to make sure that you are riding the wave of your social media success to the max, follow these tips and tricks below. If you want to learn new ways of taking your social media accounts to the next level, or if you feel like you’ve done all there is to do, then this article is perfect for you.
- Have a social media plan for each one of your channels.
Before you start creating social media accounts on all available channels, it is quite important to formulate a social media plan. You should formulate separate plans for each social media platform (LinkedIn, Twitter, Facebook, etc.). Your plans should include your objectives, the audiences that you want to reach, your short term and long term goals, the tone and the voice that you will use, how often you want to post, and the type of content that you will focus on.
- Use a social media management platform to schedule your posts.
Whether you manage one or several social media accounts, it is highly recommended to use a social media management platform. This type of platform can help you post to all your social media accounts at the same time, and can also help your posts be more consistent. Additionally, by using a social media platform, such as Post 66, you will be able to manage the posting times, and will also gain access to very insightful analytics. The analytics are crucial if you want to create successful content for social media because they show you exactly what works and what doesn’t.
- Pay attention to the copywriting.
We all know that content is key if you want to be successful on social media. You must pay extra attention to the text, the images, the links, and the headlines. Everything you share should engage your audiences and draw them in quickly and concisely. You can think about the acronym ‘WIIFM’, which means ‘What is in it for me?’ and put yourself in your taget audience’s shoes. If you cannot find an answer to this question, it means that people will not have a good reason to click your posts. If your posts are not viewed, then it means that you are not providing the content that your audiences need.
- Create content libraries.
It can very difficult and time-consuming to find new content on the fly. For this reason, we strongly recommend creating social media content libraries that you will update all the time and use the content that you save whenever you need it. If you use a social media management platform, you will find it very easy to create multiple posts at the same time and schedule them for the next days or even weeks. A social media content library is a great place to store all the things that you think to post but can’t post at the moment.
- It is good to use images on Twitter.
As you already know, Twitter is a somewhat cluttered environment because there are many people, companies, and organizations that are trying to gain attention. That is why you should not forget to always include an image in every one of your tweets. A tweet that has an image will take up more space in a Twitter user’s feed, and will look more attractive. People will always click on the tweets that look flashier. According to a recent study conducted by Convince & Convert, it appears that a Tweet that contains an image will be shared up to 150% more than one without an image.
- Repost your content.
If you wrote an amazing blog post, or a good e-book, or any other type of valuable content, you should post it multiple times. If you only post it once and then forget about it, you won’t get any results. Instead, you should try writing different updates related to the piece that you want to share and start discussions that will be interesting and engaging for your audiences. Schedule these updates over the course of a week, or a month, and be active. If you are using Facebook advertising, you can post updates like ‘Check out these amazing social media tips’ or ‘Do you know what the newest social media tips and tricks are?’. Spin your titles around to attract more people to your content.
- Try different social media ad campaigns.
Social media ad campaigns can be extremely beneficial for the reach of your posts. Did you know that a Facebook post will only be seen by as little as 3% of your total audience? If you want to increase this percentage, and to have more chances of success, you should try different ad campaigns, analyze the results, and decide which ones are more appropriate for your content.
Facebook has a very efficient targeting system that enables you to serve the appropriate audience and to reach the right people. You can target Facebook ads to the people who visit and subscribe to your website by uploading a list of their emails and you can even target the users who have shown interest in your content in the past
- Be up to date with the social media industry.
If you want to be successful on social media, it is crucial to always be up to date with the ever-changing features and techniques. Subscribe to all the best social media blogs in order to keep yourself informed of all the relevant news, updates, and changes. You must make an effort and do your research, otherwise your techniques will become less and less effective and your audiences will lose interest. With so much valuable content out there, it would be a pity to miss out and not to take advantage of it.
- Keep a close eye on your competitors.
Analyzing the competitors is one of the best things that you can do if you want to post quality content. By keeping an eye on what they do, how they do it, and how often, you will be able to improve and build on their tactics in order to get better results. If you think that something posted by your competitors is successful, you can try posting something similar and see if it works for you as well. However, you can also see which one of their posts were unsuccessful and avoid those in the future.
- Use promotions and contests.
If you create promotions and contests that relate to the products that you want to sell or to the website that you want to make popular you will get a lot of attention on social media. What social media does for organizations and companies is it facilitates the engagement between them and their target audiences and what better way to engage then offering exclusive content, discounts, prizes, and whatnot. If you reward your audiences you will also be rewarded by them.
If you want to create successful social media campaigns, register to our social media management platform today.
by Miruna Secuianu